I help ambitious teams strategize, design and build.

About

I'm a product design leader with 7 years in fintech. My work ranges from 0-to-1 product strategy to growing products at scale.

I solve complex real-world problems, design experiences that move business metrics, and build high-performing teams that deliver outcomes.

15+
Years shaping products & brands
2x
Scaling teams from 3 to 6+
2M+
Funding secured towards design vision
Global
Trusted by teams from multiple regions

Turning a zero-to-one vision into a funded roadmap.

  • Strategize
  • Zero → One

I led a team of 4 designers to craft an executive-ready platform strategy for a new digital bank, grounded in user research, open banking and AI-driven personalization.

$2M+

Funding secured for a multi-year roadmap

0 → 1

Digital banking platform strategy

Designing onboarding that turns interest into customers.

  • Design
  • Growth

I led a team of 2 designers to redesign EasyTrade onboarding and its native mobile app, and set the experience strategy for Small Business Credit Card onboarding.

+34%

Conversion within 2 weeks of launch

94K

Projected new small business cards by 2027

Building teams and workflows that ship at twice the pace.

  • Build
  • Scale

As a design manager, I led designers across Payments & Capital, launching products like Pay-at-Table and bringing AI prototyping into how Product, Design and Engineering work.

2x

Team productivity with AI workflows

70%

Faster payments with Pay-at-Table

Writing

View all on Substack